Dermalogica makes global commitment to women

At the 2010 Clinton Global Initiative Annual Meeting in New York, Jane Wurwand, founder of Dermalogica, announced her company’s new major commitment to women’s economic independence.


Former U.S President Bill Clinton with Dermalogica founder Jane Wurwand

Dermalogica will work in conjunction with Kiva.org, the world’s first and largest online micro-lending marketplace to help women in the developing world gain financial independence through entrepreneurship.

Dermalogica, a market leader in an industry that is the largest global employer of women entrepreneurs, committed today to help 25,000 women across the developing world achieve Financial Independence through Entrepreneurship (FITE).

The commitment will engage consumers through special FITE-themed packaging for Dermalogica’s five best-selling products.

When a consumer goes to the FITE website and enters the special donation code printed on the FITE sleeve packaging, a donation will be allocated to help fund a loan for a women entrepreneur in the developing world.

Consumers will then also be incentivised to make additional direct donations to entrepreneurs.

The commitment is the next step in the company’s strong philanthropic roots, based upon the business model created by Wurwand.

The program will launch in the United States and over 50 international markets, beginning in January 2011.

Over the last 25 years, Dermalogica has helped more than 25,000 women thrive as salon owners, and those salons in turn employ more than 75,000 skin therapists worldwide.

The skin care industry is the largest global employer of women entrepreneurs. According to Dermalogica, over 96% of people employed in the industry are female.

Wurwand is passionate about fostering women’s financial independence through entrepreneurship – in fact she was unable to obtain a $10,000 loan to start Dermalogica in 1986.

“This initiative is designed to help marginalised women in the belief that women’s financial independence is a key step in creating a healthy world economy,” says Wurwand.

“From the beginning of our business, we’ve been an active part in helping women get their start, and now we’re extending the concept beyond our own industry.”

Contact: Dermalogica Australia 1800 659 118.
 

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