Dermalogica Australia has officially launched their nationwide Face Map Our Nation campaign.
The aim of this consumer-targeted campaign is to educate everyday Australians about the importance of skin health through the brand’s skin analysis technique, Face Mapping. Face Mapping combines three analysis techniques in one session: visual examination of the skin, examination by touch, and reading the skin as an internal organ health (based on Ancient Chinese Facial Diagnosis). Dermalogica Face Mapping divides the face into 14 zones and enables the therapist to prescribe a customised, zone-by-zone skin regime for the client.
“Face Mapping is a truly unique concept that showcases the expert knowledge of Dermalogica Skin Therapists. Our aim is to build awareness about this technique and encourage more consumers to seek out this service from their local Dermalogica Therapist,” said Julia Ramanadhan, marketing manager at Dermalogica Australia.
Dermalogica stockists are at the heart of this campaign – all promotional and advertising material will highlight their expert knowledge and customer service. “We’re also incentivising Dermalogica stockists by offering free gifts and support materials if they host a Face Mapping event. So far we have over 280 events scheduled across May and June alone. All these events are being promoted across social media and consumers can find their nearest event via the Dermalogica Australia Facebook Page,” Julia said.
“As a brand dedicated to skin health this campaign reflects who we are by helping educate more Australians on how they can achieve their best skin.”
For more information visit http://www.dermalogica.com.au/au/