Cosmoprof North America: beauty, blogs and big business

Cosmoprof North America, held from July 18 to 20, brought over 700 exhibiting companies to a sold-out show floor, along with 25,000 attendees including importers, distributors, manufacturers and global beauty leaders.

In line with the event’s mission to facilitate one-on-one introduction between manufacturers and distributors, the debut of the One-2-One Beauty Matchmaking software delivered outstanding results; more than 860 appointments were generated and accepted – a tremendous lead-generating tool. Show organisers delivered complimentary wi-fi to all attendees during the show, allowing business professionals to communicate and attend to business in a timely manner.

Top trade publications from across the globe joined leading beauty industry professionals at the show, seeking out the newest emerging trends. Beauty Blogger Central returned to Discover Beauty 2010 where online editors and beauty bloggers such as AOL,,, and others reported on new and innovative trends, live from the show floor.

The International Country Pavilions featured Argentina, Brazil, Bulgaria, China, Italy, South Korea, and Taiwan.

The Cosmoprof-exclusive International Buyer Program hosted 156 meetings involving more than 60 exhibiting companies and 110 international buyers invited from Australia, Brazil, Canada, Chile, Ghana, India, Mexico, Panama and Senegal.

The Discover Beauty Award returned this year with 13 brands participating in the 2010 Discover Beauty program and Barista Bath and Body taking out the award. Barista is the first full line of natural hair and skincare products to leverage the benefits of coffee appealing equally to men, women and coffee aficionados.

Special educational seminars were filled to capacity with more than 1100 attendees in total. Businesses and industry leaders from multiple sectors of the industry participated in round-table discussions and panels to share their knowledge and insights. Highlights included:

– Look Back, Look Ahead, Look Within. Panelists included Virginia Lee of Euromonitor International, Alisa Marie Beyer of The Benchmarking Company and Brian Luborsky of Premier Salons.

– ICMAD Niche Breakthrough Ideas and How They Come to Life. Panelists included Rob Akridge, Ph.D. of Clinical Affairs of Clarlsonic, Michael Benjamin of Temptu and Jane Iredale of Iredale Mineral Cosmetics.

Cosmoprof North America 2011 is planned for July 24 to 26 at the Mandalay Bay Convention Center in Las Vegas. For more information on exhibiting or attending, please visit

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