by Sarah Bowing in Hong Kong
A warm, sunny morning played perfect host to the spectacular opening ceremony of Cosmoprof Asia 2009, complete with acrobatic Chinese lions and nimble traditional dancers. In the spacious foyer of the newly expanded Hong Kong Conference and Exhibition Centre, assisted by views of beautiful Victoria Harbour, Director of Cosmoprof Asia, Michael Duck, welcomed an impressive gathering of international journalists, trade commisioners and Consuls General from countries such as South Africa, USA, France, Italy, Spain, Japan, USA, UK and Australia. Of note are the 25 delegates sent by the Queensland government representing the natural health and beauty sector, and the 225 buyers organised by Austrade from around the Asia-Pacific region.
Now in its fourteenth year, the 2009 event boasts 1412 exhibitors from 39 countries and regions – including newcomer Poland – and is expecting visitor numbers to top 40,000.
Among the high-profile exhibitors attracted to one of the most important events on the international beauty calendar was guest speaker, President and CEO of OPI Inc., George Schaeffer, who took the opportunity to launch the company’s appropriately-titled Spring/Summer 2010 Hong Kong Collection and announce an innovative partnership with computer company, Dell, with the creation of 26 computer slip covers inspired by a selection of OPI’s most popular shades. Recognising colour as a major motivator in the fashion world, OPI has provided women with the ultimate modern-day accessory: customised laptops in their favourite OPI nail shades.
Cosmoprof organisers are making a point of highlighing the expo’s strong focus on international networking, education and seminars. With 18 international pavillions to cover in three days, it’s a likely bet massage and foot care exhibitors will be amongst the busiest.