Cosmoprof Asia 2009 reports growth

The 14th edition of Cosmoprof Asia has closed, claiming “renewed enthusiasm for the Asian beauty industry thanks to the incredible success experienced by exhibitors and visitors”.

The expanded event saw 1,412 exhibiting companies (up 3.5 per cent on 2008 numbers) over a total exhibition area of 52,000 square metres. The exhibition drew more than 41,000 quality attendees (a four per cent increase on 2008) over the three show days, and recorded a eight per cent increase in overseas visitors, with growth coming especially from Europe (France, Germany, Italy, Russian Federation, Spain and the UK), the Middle East, North America and the Asia Pacific region, further demonstrating the international profile of the event.

Cosmoprof Asia dedicated special sections on the show floor to 18 national and group pavilions: Australia, Mainland China, France, Germany, Hong Kong, Israel, Italy,
Japan, Korea, Singapore, South Africa, Spain, Switzerland, Taiwan, Thailand, UK, USA and the inaugural Polish group participation.

Cosmoprof’s International Buyer Programme gave beauty and cosmetics companies showcasing their products the opportunity to meet with a group of selected key buyers from strategic growth markets around the globe. For this edition, the organisers selected India, China and Russia as the main focus. More than 100 pre-arranged business meeting took place between exhibitors and the hosted buyers.

OPI Products Inc. staged the official worldwide press launch for its highly anticipated Spring/Summer 2010 Nail Lacquer Collection; the first time outside the USA.

Highlighted educational seminars included:

Cosmoprof Asia Spa Conference developed with AsiaSpa Magazine, the region’s leading spa, wellbeing and travel lifestyle publication. A high-calibre panel of industry insiders, including Professional Beauty contributor, Jacqueline Le Sueur (pictured second from left), discussed various issues confronted by the industry and ways to move towards greater success.

“The 4th Development of the Cosmetic Market in China Conference: Entering the cosmetics retail sector in China”, organised in co-operation with Cosmetic Observer Magazine, provided an in-depth analysis of the current situation and trends in the Chinese cosmetic market with a special focus on the three major retail distribution channels: department stores, supermarkets and franchise stores.

“The Current Situation and Prospects of Japanese Beauty Market – Natural and Organic Cosmetics, and Japanese Spa” focused on the changes of the natural and organic cosmetic market in Japan over the last decade and its future development. The conference was followed by a discussion on the speciality of the Japanese spa business.

Cosmoprof Asia is next scheduled to be held from 10 to 12 November 2010 at the Hong Kong Convention & Exhibition Center.

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