In April, Caron Laboratories had a presence at three global beauty expos simultaneously: the Melbourne International Beauty Expo, Cosmoprof Bologna and The Irish Beauty Show.
Caron reports that the Melbourne expo was another success, with many visitors to their stand. The company launched its new organic Nunkeri Tan range with demonstrations, also introducing its new Spa Classic natural body care range – which sold out over the weekend. Also selling out were the brand’s new 800g microwaveable hard waxes.
Caron’s stand at Cosmoprof Bologna, Italy also attracted many visitors over the four days, with the company reporting that the European beauty industry was impressed with Caron waxes, and is rediscovering its confidence in hard wax.
Caron founder, Lilliane Caron, attended The Irish Beauty Show along with Caron’s major distributor in Ireland, Pro Beaute, who was again delighted with the response to Caron waxes. Breeda O’Sullivan of Pro Beaute said her customers were thrilled to meet Lilliane in person at the show, also commenting that the Caron Student Wax Starter Kits proved “…a big success, giving our budding beauty therapists an opportunity to discover the Caron brand.
“We had a great turnout to the trade show which was reflected in our sales – more than double those from our show last October,” O’Sullivan added. “We are looking forward to a very busy summer with Caron, introducing the brand to more Irish salons.”