Gucci has announced Hollywood actress, Blake Lively to be the face of Gucci Premiere for which Nicolas Winding Refn will direct a short film.
Hollywood actress, Blake Lively (left) on shoot for the Gucci Premiere short film directed by Nicolas Winding Refn
Frida Giannini, Gucci’s creative director says, “In conceiving this fragrance, I was inspired by the timeless Hollywood glamour and the iconic leading ladies of Hollywood’s golden era. Blake’s unique style and charisma brings that allure to life in a very contemporary way.”
Blake Lively is known for her role in the television hit series, Gossip Girl as Serena van der Woodsen.
“It is a pleasure to collaborate with Frida Giannini. I admire the qualities of the Gucci Premiere woman and feel honoured to represent the fragrance,” Blake says.
The print campaign for the new fragrance was shot by Mert & Marcus and the commercial film was directed by Nicolas Winding Refn who was awarded best director for the thriller, Drive, at the Cannes Film Festival 2011.
The short film will be presented at a special event during the Venice Film Festival on 1st September 2012. Gucci Premiere will launch in Australia on 14th October 2012.
For more information on Gucci Fragrances visit Cosmax www.cosmax.com.au