bhave add Replicine Functional Keratin to range

bhave’s new Rescue Shampoo and Conditioner employs concentrated levels of Replicine Functional Keratin, a naturally derived and extracted keratin protein said to be almost identical to the naturally occurring keratin present in hair and skin, and unique to the brand.

The new duo are the take home shampoo and conditioner recommended after the in-salon Rescue treatment and to transform traumatised hair that needs nursing back to health.

The Replicine Functional Keratin in bhave Rescue is derived from pure NZ sheep’s wool, a fibre very similar to human hair. bhave say their patented process employs a unique extraction method that does not require the use of heat or acids, therefore, keeping the proteins intact.

bhave technical and creative director, Neil Cleminson, says, “With a background in hairdressing, I was concerned about constant exposure to hazardous chemicals. The bhave brand is respectful of the health of people and the environment, while delivering the highest quality professional products. The intact keratin proteins in Replicine are able to bind to severely damaged hair, and assist with rebuilding the internal structure to restore strength, elasticity and shine.

“Aside from repairing and restoring existing damage, regular use of a shampoo and conditioner infused with functional keratin will also form a protective shield around hair strands, providing it with around the clock defence against damage.”

Replicine functional keratin has now been added to a number of other key products in the bhave take-home range for its restoration and rejuvenation properties, including Hydrator Shampoo & Conditioner, Magnify Shampoo & Conditioner, Deep Intense Conditioning Masque and Fresh Ends.

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