The company said in a statement that these retail aromatherapy brands command in excess of 70 per cent of the Australian market.
“With over 30 years experience in the aromatherapy, holistic health and wellbeing markets, combined with the sourcing and manufacture of pure essential oil and related aromatherapy products internationally, this new venture represents a new and exciting growth period for the company,” the statement said.
In Essence Aromatherapy, a pioneer of aromatherapy in Australia, boasts a comprehensive range of sophisticated natural beauty and wellbeing products.
Oil Garden Aromatherapy is one of the leading aromatherapy brands in Australia, providing a comprehensive range of pure essential oils, therapeutic creams and healing balms.
Greg Moses, General Manager, ANB, said of the acquisition:
“The acquisition of both In Essence and Oil Garden Aromatherapy by Australian Natural Brands is an exciting and new phase in the growth and development of Australia’s aromatherapy wellbeing market. Tried and trusted market leaders, In Essence Aromatherapy and Oil Garden Aromatherapy; under the stewardship of Australian Natural Brands, are poised to solidly position the total wellbeing concept in Australia and overseas via its comprehensive product portfolio of therapeutic grade pure essential oils, therapeutic applications, botanically active skin and body care, massage and ambient home lifestyle ranges.
“Simply put, Australian Natural Brands delivers total wellbeing, beauty, health and lifestyle to the growing national and international markets.”