The team at ASAP are excited to announce their recent success at the Australian Beauty Awards 2011. ASAP Pure Mineral Make-up won the Judges’ Choice Award for the best mineral make-up. In addition to this, ASAP Ultimate Hydration was a runner-up in the Judges’ Choice Award for the best facial moisturiser.
Competing against some of the leading international brands, including Chanel, Jane Iredale, YSL, Shu Umura, SK-II, Clinique, Clarins, Elizabeth Arden and Lancôme, ASAP triumphed to come out on top.
The Australian Beauty Awards is the country’s biggest, industry-accredited beauty initiative of its kind. The official annual awards celebrate the greatest products across the extent of the industry ranging from skincare and make-up to fragrance and body products.
A panel of 25 beauty experts, including beauty directors and editors from leading magazines Cosmopolitan, Good Health, Grazia, Madison, The Australian Women’s Weekly and Woman’s Day, together with respected leaders from the beauty industry, tested thousands of products for ease of use, value, performance and innovation.
The ASAP Pure mineral make-up will now receive coverage in a 12-page beauty supplement in the August issues of Grazia, Cosmopolitan, Madison and The Australian Women's Weekly and coverage on the official beauty awards website.
Contact: ASAP 1300 131 970.