AABTh launches consumer ad campaign

The Advanced Association of Beauty Therapists (AABTh) has embarked on a new advertising campaign in an effort to educate consumers to seek out beauty salons and therapists that are AABTh members and bear the association’s logo.

AABTh Chief Executive Officer, Coleen Shaw said, “The new ad campaign [aims to] educate the consumer on the importance of looking for an accredited beauty therapist and one that is approved by our association, thus being of a high standard.”

The AABTh says it is dedicated to the promotion of high standards and professionalism in beauty therapy and that it is the only association to gain membership to CIDESCO.

The association plays a major role in education, training and in setting and upgrading industry standards.

For further information on membership, contact the AABTh on phone: (02) 9415 4633 or email: info@aabth.com.au

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