Australian beauty distributor, Professional Beauty Solutions (PBS) has acquired The Original Makeup Eraser.
The brand joins PBS’ extensive beauty portfolio across a range of categories, alongside Image Skincare, Pure Fiji, Youngblood Mineral Cosmetics, SunEscape, and more. PBS currently services 2000 salons, spas and clinics across Australia.
The Original Makeup Eraser was founded by American entrepreneur, Elexsis McCarthy, and celebrates 10 years in business in 2023. The brand’s hero product – a patented, polyester cloth – has gained international success for its ability to remove makeup and dirt from the skin without the use of an additional cleanser.
The reusable cloth is made up of small, hair-like fibers that stand vertically, opposed to in loops as is common of traditional bath towels. The cloth is deemed to provide a ‘suction-like’ effect when combined with water alone.
The brand’s mission is to provide a sustainable cleansing solution designed to eliminate the use of makeup remover wipes – one Makeup Eraser is designed to replace 3600 of them. A number of iterations of the original cloth have also been produced in varying shapes, sizes and prints.
“The Original Makeup Eraser brand is a welcome addition to PBS,” Matt Williams, Managing Director of Professional Beauty Solutions said in a press statement. “We believe the brand offers an excellent retail opportunity for our salon partners & is ideal for upselling, especially at the counter, to help drive more sales for their business.”
To stock, call PBS on 1800 625 387.
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