Health and beauty-tech company, and Professional Beauty cover star Anagenics has announced its acquisition of Australian skincare brand, USPA. BLC Cosmetics, a subsidiary of Anagenics, will continue to distribute USPA alongside its roster of local and international beauty brands.
Anagenics has acquired the IP and direct-to-consumer assets for USPA. BLC will act as the primary contact for stock and training purposes for USPA in Australia, Professional Beauty understands.
Anagenics Limited as ASX listed (ASX:AN1). In a press release on the news, it was stated: “AN1 plans to continue to support existing customers and stakeholders of the USPA brand and pursue opportunities to invest and develop the business further.”
Head of Marketing at BLC, Alison Navarrete told Professional Beauty: “USPA has an authentic brand story that resonates with our team and our business. It complements our current BLC family of brands – offering our salon and spa partners a range of skincare products and treatments rituals that create a holistic experience. I am delighted that with this acquisition, we can build on its 25 years of experience in the spa and skincare industry”.
USPA was established in 1995 in Melbourne and has since supplied skincare, body care and hair care products to beauty businesses nationally. USPA also retails D2C online.
According to the brand’s Australian website, “USPA is dedicated to pure, clean skincare that utilises the best of nature through science.” Also featured on USPA’s website is an extensive ingredient directory detailing the use of select naturally-derived ingredients on the skin. The brand is also 100% cruelty free.
USPA currently has 33 SKUs listed online, with the brand’s hero serums retailing from $60 through to $105 each.
For more information, contact Anagenics/BLC on 02 8667 4695.
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