Natalie Butler, founder of biobod reveals the search for a skincare solution to her sensitive skin led to her launching her own business. By Anita Quade.
I love this most about having my own business…
“That it is a seamless part of my greater life. I can shape the business culture to be an extension of how I choose to live and never be forced to compromise on things that are fundamentally important to me, like kindness, integrity and sustainability.”
Three words that sum me up…
“Passionate, Creative, Restless.”
The best piece of advice I have been given…
“Perfection is the enemy of done.”
My favourite beauty treatment is…
“Light therapy or facial massage. Having sensitive skin, product-based beauty treatments can sometimes be challenging as many strong actives don’t agree with my skin. It is so nice to see some facialists adding sensitive skin services into their menus.”
My favourite weekend vibe is …
“Relaxed. Hanging close to home with the kids and close friends. Local food markets, slow cooking, beach walks, red wine. With winter just around the corner, I’m excited to add the cosy warmth of an open fire to my afternoon routine.”
I launched biobod because…
“I couldn’t find products that worked for my sensitive skin that I enjoyed using in the market and I had always longed to run my own business.”
My favourite product in the range is…
“A very hard question as each product has an essential place in my line up. However, if I had to choose one, probably our new Gentle Rice + Oat Cleansing Powder. It leaves your skin so subtle, smooth and bright after only one use, without a hint of irritation.”
I’d tell this to myself starting out in skincare…
“Taking a step back and slowing down can be incredibly valuable. It’s essential to listen to and trust your body, rather than blindly following trends. After all, skincare is just one aspect of overall wellness, and there are many other pieces to the puzzle.”
In 2023 I plan to…
“Grow and nurture our biobod community, launch some exciting new products that are currently in development and partner with key like-minded beauty/wellness spaces to bring biobod to life.”
This article originally appeared in Professional Beauty’s May-June 2023 print edition.
Read the current issue of our digital magazine here:
- For more news and updates, subscribe to our weekly newsletter
- Follow us on Instagram
- Like us on Facebook
- Join Australia’s largest network of beauty industry professionals on LinkedIn
- Subscribe to our print magazine
Have an idea for a story or want to see a topic covered on our site and in our pages? Get in touch at info@professionalbeauty.com.au.