An innovative new app, Plan Lab guides small business owners through the process of creating their own marketing plans while learning valuable marketing skills. The cloud-based tool provides inspiring examples of successful small businesses, practical exercises, and advice throughout to help the user develop a marketing plan tailored to their small business.

Managers can save time with Plan Lab

Plan Lab was created by Engage Marketing, to fill a need. “Until now, marketing plan software has not been truly designed with small businesses in mind. Small businesses need affordable and up-to-date assistance that they can easily access online, with no gimmicks or cross-promotions,” says Michael Halligan, owner of small business marketing agency, Engage Marketing.

“Because Plan Lab was created by a small business marketing agency rather than a software company, the app takes into account the unique needs and challenges these businesses face. With experience gained from developing thousands of marketing plans for clients – and rewriting many bad marketing plans – we spent two years creating Plan Lab to empower business owners and aspiring marketers to create their own marketing plans while learning essential marketing skills.”

The software guides small business owners through questions and exercises to learn important marketing skills for their business, and at the end of the process they will have a complete marketing plan available for their constant reference and ready to share with business partners, potential investors and new staff.

Because it is based in the cloud, users receive regular free updates to advice, allowing them to stay up-to-date with new trends and tactics, including the latest in social media marketing. Plan Lab also contains a constantly updated library of inspiring examples from leading small businesses around the world that demonstrate the marketing advice in action.

Most beta users reported that they had previously found themselves in a time-consuming process of guessing and Googling various aspects of their marketing plan, deciding between conflicting and outdated advice. With Plan Lab, they were able to write a marketing plan far more easily and effectively, spending an estimated average of 38 per cent less time than using traditional methods.

“We all know that a marketing plan is vital to small business, but the process of creating one can be overwhelming and even impossible for a business owner if they have never created one before or don’t have marketing knowledge,” said Halligan.

Plan Lab is available to purchase at