Sydney’s Taronga Park Zoo was the backdrop for an intimate brunch organised by Nimue Skin Technology to launch its latest skincare range that targets the specific needs of mature skin.
Visiting from South Africa was educator, Eunice Bredenkamp, who began her introduction with some interesting statistics. Eunice says by 2026, the number of women aged 45+ will overtake those under 45 so the need for anti-ageing products will increase. “This group want to stay younger for longer and look better for longer and they continue to use cosmetics as they age.” And they have money to spend with women aged 40-64 the highest spending age group. And here is more evidence that this group is a market to watch – women 45+ account for 41 per cent of the total spend on cosmetics and toiletries. And with every century women are living 20 to 25 years longer.
And what do they want? Products that are functional and easy to use and must provide skin comfort. “In the Southern Hemisphere the climate is dryer, the ozone layer is thinner and we need more comfort on our skin than our sisters in Europe,” Eunice says.
The six product range comprises Skin Refirmer that delivers advanced firming benefits to face, neck and décolleté with active ingredients that include five peptides and Inca omega oil; Anti-Ageing Leave On Mask, an overnight face treatment that can be applied twice weekly to ‘recharge’ the skin with a complex of phytoceuticals and peptides; Anti-Ageing Eye Cream incorporates filling spheres and telomere technology and can also be applied around the lips and to the neck; Multi Day Plus+ and Multi Night Plus+ improves skin smoothness and plumpness and for professional use there is the Anti-Ageing Treatment Mask.
For more information visit www.nimue.com.au