Diary: Ultraceuticals Celebrates 25th Anniversary at Iconic Australian Location

Australian made and owned cosmeceutical brand, Ultraceuticals hosted a lavish soiree this month in celebration of its 25th anniversary.

Lunch was held at the iconic Bennelong Restaurant, positioned within the Sydney Opera House – a considered choice for a brand with strong Australian roots. Attending guests included beauty media and influencers.

Ultraceuticals founder and cosmetic physician, Dr Geoffrey Heber was joined by members of the team in acknowledging the brand’s 25-year history and biggest milestones. Dr Heber began his journey experimenting with cosmeceuticals on his own skin in the early 1990s. He told event guests that he was one of the first industry leaders to trial AHAs in Australia.

From its inception, the premise behind Ultraceuticals’ development was “to create a range that truely pioneered skincare in Australia – products we knew would do what they were meant to do,” Ultraceuticals’ Chief Marketing Officer, Louise Chamberlain said.

In 1998, Ultraceuticals’ first product – C-10 Serum – launched. It was only the second vitamin C serum released in the Australian market at that time. The brand expanded on its initial range in 2001, and then again in 2003 with its first retinol product.

In the latest 2023 figures, Ultraceuticals was ranked as the top selling cosmeceutical brand by dollar at David Jones. The brand is also available overseas with a strong presence in the United States. By the end of this year, 93 per cent of all Ultraceuticals’ product packaging will be recyclable. In 2024, the brand seeks to expand further into additional countries such as Kazakhstan and Lithuania.

Over lunch, Ultraceuticals Global Education Ambassador Tracey Beeby unveiled the brand’s latest launches – Ultra R.E.D. Corrective Serum and Ultra UV Protective Daily Moisturising SPF 30 Mineral containing 14 per cent zinc. A revised version of the brand’s professional a-zyme peel (containing retinol and bromelain) was also announced.

Tracey also discussed a 24/7 learning and communication platform tailored to Ultraceuticals skin therapists. The brand is currently stocked in over 600 salons, clinics, and medi-spas.

On completion of the event, guests took home personalised goodie bags containing Ultraceuticals products tailored to their skin types.

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