As Dermalogica’s FITE enters its second year, the brand is proud to report that they have not only achieved their first year goal of helping to fund loans for 8,000 women, but have fulfilled 9,487 microloans so far! FITE, in partnership with Kiva, is leading the way for women entrepreneurs through microfinance programs and the success stories of 2011 speak for themselves.
Meet Rosa
Rosa is a jewelry maker from Ecuador. She employs women from her native Ecuador to create the goods she sells in her shop in San Francisco. Her greatest ambition is to ensure her daughter receives a university-level education.
Meet Rosa at joinFITE.org/rosa
Meet Ruth
Ruth struggled to feed her children, and keep them in school, until she was able to buy a cow with her loan. Now, she uses the milk to help nourish her family, and sells the extra to pay school fees.
Meet Ruth at joinFITE.org/ruth
Meet Pamela
Pamela has a business of selling second-hand clothes and has been in this business for the past three years. She applied for her first loan to buy more clothes to add to her stock.
Meet Pamela at joinFITE.org/pamela
With plenty of FITE left in us, Dermalogica are hoping to pave the way for even greater growth in 2012!
What better way to kick off the initiative in 2012, than to share some extremely exciting news. FITE, championed by Dermalogica, has been recognised as one of the best beauty launches of the past year and has been awarded the prestigious Prix d’Excellence de la Beauté – Australian Ethic Award!
Turn your copy of Marie Claire’s March edition to page 170 to read more about the award!
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