BABOR Australia launched its first Pop-Up store, last week, at the prime location of Westfield, Pitt Street, Sydney.
The Babor team at the pop-up store
The BABOR team, including Elly Jean-Louis, were at the stand from dusk until dawn introducing passers-by and those who came especially to seethe new luxury anti-ageing range “Sea Creation.”
“The stand was a fantastic branding exercise and was a huge success. It was endearing to speak directly to BABOR customers in a public space and educate people about our products,” said Elly Jean-Louis, BABOR’s Marketing Coordinator.
BABOR also retailed their new BB cream, with stem cell tecnology, Skinovage travel sets, latest makeup look, Fluid Easter Eggs and HSR creams.
Aside from selling, the stand also featured a sample bar where visitors could pick and mix their desired samples and enjoy an Easter treat including an innovative Easter advent calendar with a BABOR sample behind each window.
Guests also had the chance to win a Sea Creation pack valued at over $1000 as well as a BABOR facial experience for two at The Day Spa at The Langham, Sydney and two nights’ accommodation in a Grand Langham Harbour View room, with daily full buffet breakfast.
The BABOR Pop Up Store was the first of three installations for 2013. The brand will be ‘popping up’ at Bondi Junction in August and back at Pitt Street Westfield in December.
Visit www.babor.com.au for further information.