Australia’s largest spa and beauty event, the Sydney International Spa & Beauty Expo, is gearing up for a year of innovation in 2014.
With a new line-up and a range of added features — including an exciting new waterside venue at the Sydney Exhibition Centre, Glebe Island — clear your diaries for Saturday August 23 and Sunday August 24 and get set for this year’s beauty extravaganza.
“Whether it’s education, brands or talent, the Sydney International Spa and Beauty Expo is constantly evolving. This year, amongst an array of fresh features — including an increased focus into the worlds of wellness and medi-based treatments — visitors will not only be provided with a one-stop-shop to the latest products and services, but also be able to gain invaluable knowledge on how to successfully tap into these two rapidly growing markets,” says Sydney International Spa and Beauty Expo Event Director, Amelia Coote-Harris.
On the Floor
From the latest in make-up to organic beauty, this year’s exhibition floor is jam-packed with features. Fresh to the Expo floor is a newly created Medi-Stage that will showcase leading treatments live in-action from some of the industry’s latest cosmeceutical innovations.
Back by popular demand is the Medi Spa Area, along with the popular Wellness, New Business and Meet the Expert Zones. The New Business Zone offers visitors unique access to unearth the latest innovations from a range of up and coming brands.
With more than 250 brands expected, visitors can anticipate seeing leading industry names like, International Beauty Supplies, Caron Laboratories, Mancine, Youngblood, Switch Funky, Bio Sculpture, Pacific Nail and many more.
Main Stage Action
For the latest in trends and techniques, the Main Stage will provide non-stop inspiration with live demonstrations, fashion and nail shows to make the two-day Expo a show-stopping experience. Names already confirmed in the line-up include the likes of celebrity artists, Dale Dorning, Michael Brown and Rae Morris.
This year’s extensive educational offering will grant access to a range of experts, ranging from practical beauty skills, to business acumen. Already locked-in for the 2014 line-up is Jazz Pampling, Rae Morris and Michael Brown; Bridal Hair and Makeup and a hands-on look into eyebrow threading.
In its third edition, the invaluable Business Leaders Summit is back for 2014. This year’s theme, “How Will The World Remember You?”, offers a high profile agenda of keynote speakers to strategically educate salon and spa owners on elevating business performance to new heights.
With an emphasis on the growing world of medi, 2014 will see the introduction of a new Medi Conference. This half-day event will offer an informative discussion on how salons and spas can best integrate medi-based treatments into their services.
Finally to celebrate the dynamic worlds of beauty and spa in style, 2014 will bring a glamorous awards night dinner to the mix on the evening of Saturday August 23, offering a night of glamour and style.
If you’re serious about expanding your professional horizons, you will have access to the expo floor for two full days, for the cost-effective price of $22 per person.
The Sydney International Spa & Beauty Expo runs Saturday 23 and Sunday 24 August 2014 at Sydney Exhibition Centre, Glebe Island Peninsula, visit www.internationalbeautyexpo.com.au