The explosive growth in sales of professional nail care products outshined resilient but modest growth rates in other cosmetics categories, posting over 25 per cent increase globally in 2012, according to Kline.
Kline’s exclusive professional nail care: global market brief closely examines the latest products, key trends and emerging technologies triggering growth on the professional nail care scene. Compared to other beauty treatments, these services remain affordable indulgences, which are driving greater consumer demand.
“Contrary to the waning performance of some other professional care segments, the limping economy is fuelling industry growth by prompting consumers to enjoy and indulge in a little affordable luxury,” says Agnieszka Saintemarie, report’s project manager.
“Moreover, fashion trends are favouring nails with nail-art fashion transforming women’s nails into stylish accessories, supported by an encouraging flood of innovative, fashion-forward nail care products.”
The introduction of over 30 important new gel products in the past two years – consequently raising the recognition of gel products – has also spurred the market’s strong performance. However, in some countries such as Brazil, nail gels are not as popular as nail polishes, which are more affordable. Gel products continue to grow at a stellar rate, posting nearly 30 per cent growth in 2012.
Kline is a wordwide consulting and research firm dedicated to providing the kind of insight and knowledge that help companies find a clear path to success.
For more information about Kline and its report visit www.KlineGroup.com