The Missoni Spring/Summer 2012 collection was revealed in Milan on September 25, 2011, and for the first time the runway models for Missoni wore Minx on their nails for a superb head-to-toe look.
Image by Becky Maynes
Marian Newman, a veteran of runway shows, worked with Minx co-founder Janice Jordan to create “impressions” of the fabric Missoni would be using in the new collection. “I sat with Janice while we opened the references, and after discussing some ideas, eventually decided to create gentle fades of the exact colors with a slight distortion – rather like a Bakewell tart,” explained Marian. “Janice then began designing this interpretation, using the three color collections of blue, yellow and red, but decided to make them translucent to allow a MinxLusion base,” said Marian.
MinxLusion is the exclusive prismatic, shimmery silver color that is achievable in nail fashion only by Minx, and was a perfect complement to the iridescence running throughout the rich fabrics of the Missoni collection.
Image by Becky Maynes
“We showed our range of Minx coatings to the design team the day before the show, and when Margherita saw the Minx, she brought everyone over,” recalled Marian. “The designer Angela Missoni and the stylist Venessa Reid made the final selections, choosing Minx coatings that did not replicate the swatches too closely, but instead accented the overall look of each ensemble,” Marian explained.
Minx co-founder Dawn Lynch-Goodwin assisted Marian’s team backstage as they applied a MinxLusion base and the corresponding top coating of Minx to the 37 models who walked the outside courtyard of the Universita Statale di Milano. “This was a completely new direction for Missoni, which normally uses natural-looking nails for the runway,” said Dawn. “We were so thrilled to be part of this perfect show, and it was wonderful to see all the members of the Missoni family in attendance, from the founder through to his lovely grandchildren.”
“There is no other medium in nail fashion that could have accessorized this collection so perfectly,” said Marian. “The end result was a stunning complement to Missoni’s distinctive look.”
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