Minx co-founders Dawn Lynch-Goodwin and Janice Jordan are pleased to launch the new “Minx Professional for Zoe” collection designed by celebrity nail stylist, trainer and salon owner, Zoe Vokis.
“I first read about Minx in a professional trade magazine, and quickly realised this was the new product all the celebrities were wearing,” Zoe explained. “I was so excited to offer Minx to my salon clients." Zoe also incorporated Minx into her magazine shoots and fashion shows, where she was able to offer customised Minx nail coatings by collaborating with the Minx co-founders in California. After a series of delighted designers and successful fashion shoots, Peter Lykissas, the Minx representative for Australia, suggested that Zoe meet Minx co-founders Dawn Lynch-Goodwin and Janice Jordan who were in Australia.
"Wild Rose Gold"
“I was eager to meet Zoe because I was impressed by her award-winning career and superb reputation as a trainer,” revealed Minx co-founder Dawn Lynch-Goodwin. “But even with those high expectations, I was blown away when I stepped into her salon! Every employee in the salon was so professional, and had impeccable standards in every service,” Dawn also recalled that during their conversation, Zoe immediately understood why the use of heat was so critical in achieving an excellent Minx application and ensured her staff members had perfected their understanding and technique of Minx. “I knew we had found the right person to represent Minx,” concluded Dawn.
"The Switch"
When Dawn and Janice invited Zoe to be the first Australian nail stylist to design her own Minx line, Zoe was thrilled with the opportunity to translate her favorite nail designs into a collection that could be shared around the world. For her first Minx Professional collection, Zoe drew inspiration from her family, her friendships, and from her Grecian heritage which she shares with her husband.
Visit www.switchfunky.com.au for further information.