Modelrock in the Big Apple

Modelrock Lashes have launched in the US with their first stockist Abracadabra, a professional makeup store in NYC.

Abracadabra Superstore shopfront

The Big Apple has a new rockstar in the shape of Modelrock Lashes which have taken up residence at Abracadabra, the professional makeup superstore in the Flatiron District of New York City. This is the first showing for the Aussie lash range in the US.

“We are beyond excited to have Abracadabra as the first official US stockist of the Model Rock Lashes brand,” says owner Raelene Mara. “As the premiere professional makeup supply store in NYC, it is the perfect fit for our brand and we feel confident that ModelRock will be well supported and represented beautifully.”

The three-story establishment on West 21st Street has a professional makeup artist available every day so its growing clientele that includes big name celebrities including Lady Gaga, Jimmy Fallon, Kanye West, Debbie Harry and Elizabeth Hurley, can be sure of getting the best customer service.

The US launch is timed with the release of the company’s new brand campaign that features four hero images, a new website and a new brand ambassador, hair and makeup artist Dale Dorning. International model, Melissa Johansen (MJ) from Finesse Model Management flutters her ModelRock lashes in the campaign visuals.

The range is used by professional makeup artists such as Dale Dorning, Martin Bray and Rae Morris, and is available through beauty salons, beauty wholesalers, hair salons and spa/beauty lounges.

The ModelRock Lashes team will be at the Pro Makeup & Beauty Show in Brisbane in June, at the Sydney International Spa & Beauty Expo in August and at IMATS in Sydney in September.

For more details visit: or 0414 864 186

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