Xtreme Lashes, along with five other brands, was invited to attend the TV Week Logies Gifting Suite earlier this month.
Held over three days, 220 Logie nominees were treated to a special opportunity to sample Xtreme Lashes cosmetics and choose colours to enhance their eyes.
Louise Weston, Xtreme Lashes Marketing Manager, said:
“Taking our product directly to the opinion leaders of the industry enabled us to explain the features and benefits of Xtreme Lashes Eyelash Extensions over other alternatives available such as strip lashes or heavy mascaras. Safety, professional use only and strict training and certification were the key elements of our message. Not to mention the fun we had with some of them! The responses from the celebrities were all very positive and most were keen to learn more about the procedure. Some were already wearers of Xtreme Lashes but thrilled to sample the cosmetics.”
Xtreme Lashes gave out lash vouchers to their salon and each celebrity received a Volumising and Lengthening Mascara, a GlideLiner of their colour choice and an Eye Make-up Remover and Facial Cleanser.
While the gift had a strong female focus, men were keen to use the vitamin and aloe vera juice-based facial cleanser to remove make-up. Some even sampled the Swarovski Body Art Crystals to wear on stage for extra “bling”!
Pictured are: Cathy White (Xtreme Lashes), Ashleigh Brewer (Neighbours), Fran Neal (Xtreme Lashes), Natalie Bassingthwaite (So You Think You Can Dance) and Louise Weston (Xtreme Lashes). Image: www.sdp-photo.com