ModelCo Celebrates 10th Anniversary

Australian beauty brand ModelCo has celebrated its 10th Anniversary at the iconic Australian destination Hayman with the brand ambassadors Dannii Minogue, Cheyenne Tozzi and Sally Fitzgibbons.

ModelCo celebrates 10th Anniversary at Hayman

The event held at Hayman was hosted by ModelCo CEO and founder, Shelley Barrett. Guests included a selection of VIPs, media and brand ambassadors. For an entire week, ModelCo painted Hayman with the brand’s signature ‘pink’ with guests travelling in from around the country to join the celebration.

ModelCo ambassador, Dannii Minogue (left) and CEO Shelley Barrett (right)

Guests received gift bags with a selection of treats essential for their luxurious island stay. Each bag included Marc Jacobs sunglasses, Elie Saab perfume, Jets swimwear, a Glass House scented candle, a Ministry of Sound Chill Out Sessions compilation, pink Havaianas thongs, Hayman treats and ModelCo beauty products.

ModelCo ambassadors from left to right, Sally Fitzgibbons, Cheyenne Tozzi and Dannii Minogue

During the day, ambassadors Dannii Minogue, world number two champion surfer Sally Fitzgibbons and model Cheyenne Tozzi posed on Hayman’s island backdrop for ModelCo’s upcoming summer 2012 campaign, shot by international photographer Simon Upton.

On Tuesday, March 20th 2012, a lavish dinner party was held in Hayman’s Rainforest Grove which Shelley Barrett lead the 10th Anniversary festivities.

“What initially started as a side line project when I still was running my modelling agency, quickly morphed into a global cosmetics brand, virtually overnight. I saw the niche for smart, innovative, quick fix beauty products that took the time out of a woman’s daily beauty regime. A decade on, the ModelCo brand is stronger than ever and I am delighted to be celebrating our fabulous milestone on Hayman this year,” says Shelly Barrett.

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