“Receiving eight prestigious accolades voted for by the who’s who of the industry, and our loyal brand followers, is a fantastic achievement for a small company doing so much good for the Australian beauty industry! It’s a momentous occasion,” said Mirenesse CEO Andrew Naumoski.
“Celebrating our 10th anniversary with wins over the multinational companies has been phenomenal, the staff at Mirenesse are overjoyed as our niche cult beauty brand enjoys the fruits of our labour! Having won the Readers Choice Favourite Mascara Brand over Maybelline… our staff are now chanting ‘Maybe it’s not Maybelline, maybe it’s Mirenesse!’”
The winning products include Secret Weapon Mascara, Marble Mineral Blush, Velvet Maxilift Foundation, Power Lift Wrinkle Zero Night Renewal Serum and Velvet Lip Lift Moisture Shine.
Mirenesse’s Irene Patsalides said: “Each product takes between two to three years of product development and it’s been worth it! I love my products, they are like my babies, each one individual and I want the world to love them too and it’s clear they do.”