Swedish cosmetics brand, Make Up Store, is set to open in Myer in July.
Known for professional quality with a fashion led ethos, Make Up Store boasts international stores in 25 countries.
Myer Director of Cosmetics, Rob Gregory is excited to bring Make Up Store to Myer’s cosmetic halls.
“Myer consistently focuses on building its cosmetic house legion and Make Up Store’s dedicated space will be as an integral beauty hub in our cosmetics halls.” Mr. Gregory said.
Make Up Store, Australia, CEO, Daniel Gabriel, commented: “Myer is the department store leader in quality brands and we’re certain that the department stores savvy customers will love our professional quality products and competitive prices. There’s even more to come in 2010 for Make Up Store, Australia, so watch this space!”
Since the opening of the first Australian store in Paddington almost five years ago, the brand has grown to become a favourite of the beauty press, professional makeup artists and consumers alike.
Pivotal to the brand’s success so far has been a commitment to educating the consumer. Customers can learn tips, tricks and techniques from the expert Make Up Store makeup artists by signing up for a one-to-one private lesson.
Make Up Store will launch into the Myer flagship store in Melbourne’s CBD, which marks the initial stages of a nationwide rollout for the brand in selected Myer stores.