Issada launches concept store

A new, world class Issada Concept Store has launched in a precinct soon to be known as the Luxury Strip.

Brisbane's answer to Paris' Saint-Honore and London's Sloan Square, this luxe locale is already home to fashion houses Louis Vuitton and Hugo Boss, with Prada, Hermes and Gucci to neighbour professional brand Issada in the coming months.

Issada has always maintained a designer philosophy. Products are formulated using only the finest quality ingredients, custom-designed and in many cases handmade for truly indulgent luxury. Now, among the fashion elite, Issada is a fully-fledged house of makeup design.

Issada CEO and Founder Fiona Neale has spent her fifteen-year beauty career all over the world, and says she has never seen anything that rivals the standard of the new Issada concept store.

“I drew inspiration from things I have seen in London and Paris, but even in these amazing European cities, I have never seen a makeup store quite like this,” she said. 

City dwellers have always ventured out to Issada at Bulimba in search of an experience beyond what a department store counter can offer. Now these clients are flocking to this new, convenient locale along with curious city shoppers, corporate workers and Australia's beauty editors.

The signature Issada aesthetic of pristine, almost clinical white surfaces is tempered by a luxurious vintage crystal chandelier and Italian white leather chairs.

A state-of-the-art plasma screen broadcasts Issada's many makeup masterpieces at various high-profile fashion events.

The five-star fit-out has been designed to accommodate more one-on-one artist to client time and deliver a truly luxurious ambience making it the ultimate pampering experience for the skin and soul.

A symbol of Issada's ascension from underground gem to iconic Australian makeup house, this new landmark store positions Issada in the prestige brand category and puts the young Queensland company on the world map as an international makeup destination.

For more information please contact Issada Cosmetics Headquarters on (07) 3904 2288 or visit www.issadacosmetics.com.au
 

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