International Make-up Artist Trade Show returns to Sydney

The International Make-Up Artist Trade Show (IMATS) is set to return for an even bigger year when it opens its doors on September 24 and 25, 2011 at the Sydney Convention Centre Darling Harbour.

The International Make-Up Artist Trade Show is the make-up world’s biggest gathering. Thousands of make-up artists, vendors and enthusiasts discuss, display and collect the best the industry has to offer. IMATS is the perfect opportunity for up-and-coming and professional make-up artists to learn about the latest products on the market, stock their kits and meet other creative enthusiasts. It’s also an opportunity to learn new make-up applications and techniques.

Make-up maestro, Napoleon Perdis will share the latest trends and backstage techniques with show visitors as an IMATS keynote speaker. Other prominent speakers will include fashion make-up veteran and author Rae Morris and Oscar-winning artist Tami Lane.

Perdis is a backstage regular at New York and Australian Fashion Weeks; he runs six Napoleon Perdis Makeup Academies in Australia and one in Los Angeles. In addition to Perdis’ address, the Napoleon Perdis Creative and Makeup Academy teams will lead make-up demonstrations throughout the weekend.

Rae Morris, the make-up director of Australian Fashion Week, is a four-time winner of Australia’s Makeup Artist of the Year award and the author of Makeup: The Ultimate Guide.

Lane, who won an Oscar for The Chronicles of Narnia: The Lion, the Witch and the Wardrobe, worked on the Lord of the Rings films and is currently heading the make-up department on Peter Jackson’s The Hobbit.

IMATS will also feature educational seminars hosted by M.A.C., ACMUSE, Royal & Langnickel Brush. There will be more than 100 international vendors, including Inglot, Royal & Langnickel Brush, SMiiNK, Naked Cosmetics, Make Up For Ever, and Serge Louis Alvarez.

What’s more, LimeLily Cosmetics, the brainchild of artist Nicola Richards, will exhibit for the first time at IMATS, where they will showcase their environmentally-friendly, paraben-free line.

Each year IMATS hosts a Makeup Museum, an exhibition of well-known make-up sculptures and designs from film and television. IMATS also runs two live student make-up competitions. This year, students will race against the clock to create tribal and mythological make-up looks for the chance to win amazing prizes.


When: 24 – 25 September 2011
Where: Sydney Convention and Exhibition Centre, Darling Harbour
Opening hours: 8:30am – 5pm Saturday; 10am – 5pm Sunday
Admission price: Tickets available now at $30 for a one-day pass; $50 two-day pass. Ticket prices increase after 5 p.m. on 15 August 2011.

For more information on IMATS Sydney, and to purchase tickets, visit

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