ModelCo have recently signed the gorgeous Dannii Minogue as the international face of their best-selling lash product 'Fibre Lash Brush on False Lashes'.
This is the first-ever beauty campaign that Dannii has put her name to. A ModelCo fan for six years, Dannii fell in love with Fibre Lash while having it applied professionally for a VIP event.
Since its launch into the Australian market in 2009, Fibre Lash continues to be a best-seller. It used the ultimate in lash technology; it extends and builds lashes to extreme lengths acting similar to false lashes. The easy-to-use kit comes complete with two formulations; an Extension Mascara and Lash Fibres, which are layered to give an instant result.
“Dannii was the perfect choice as the face of Fibre Lash. She truly encapsulates the ModelCo brand values; a modern woman who is style-savvy yet time-poor, who wants to look and feel her absolute best everyday while enjoying a busy lifestyle,” says Shelley Barrett, founder and CEO of ModelCo.
“I’m a self-professed beauty junkie and ModelCo has been a favourite for years. Why? Because they have the most innovative products that really work. Fibre Lash is a must-have in my makeup kit. Lovely super-long lashes that are all you. Girls, bring back the bat of the eyelid. It’s the best flirting you can ever do,” says Dannii.
The flirtatious range will be launching mid-March 2011.
Contact: ModelCo (02) 8354 6700.