ASAP continue to set the benchmark in Cosmeceutical Mineral Makeup

Over the last decade ASAP Skin Products has developed a reputation for being pioneers when it comes to cosmeceutical skincare, and in more recent times, for cosmeceutical mineral makeup. asap pure was the first cosmeceutical mineral make-up released in the market. Since then, it has received widespread industry praise, culminating in it winning the Judges’ Choice Award for the Best Mineral Makeup at the 2011 Australian Beauty Awards. Not a bad effort for an Australian made and owned brand up against the might of the big international names.

The universal popularity of asap pure has seen regular calls for the range to be extended. Well…that time has arrived.

ASAP is very excited to announce that asap pure is now a complete cosmeceutical mineral make-up range. This is by virtue of the launch of six new additions to the asap pure range. The new additions include mascara, eye colour, eye pencils, bronzer, lipcolour and lip pencils, all of which perfectly complement the award-winning asap pure base and asap pure mineral make-up.

ASAP say the new, extended range of asap pure is set to redefine the mineral makeup category through cutting-edge ingredients, sophisticated, yet understated design and unparalleled performance.

asap pure mineral make-up offers excellence in application and longevity. According to ASAP, it contains the highest quality natural ingredients, combined with the latest advances in skin technology. Key ingredients include:

• Hydrafilling Hyaluronic Acid Microspheres – that combines with the skin’s own natural moisture reserves to create volume, visibly plumping and smoothing wrinkles and fine lines.

• Chromobright™ – an active ingredient that fights against photoageing and assists in the prevention of premature ageing while having a lightening effect on the skin. It also helps to prevent skin damage caused by UV radiation and plays a crucial role in controlling the production of pigmentation.

• Tocopheryl Acetate (Vitamin E) – nourishes, conditions and protects the skin, a powerful antioxidant that helps protect against free radical damage.

asap pure ensures sheer, flawless coverage, SPF15 protection and beautiful luminosity for all skin types. It offers maximum aesthetic appeal, while regular application will benefit long-term skin health.

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