Antoinette Bekos launches AB Makeup

Combining the expertise of a high profile makeup artist with high quality products and sophisticated packaging, Antoinette Bekos says she has ceremoniously ended mass confusion at the cosmetic counters, by creating colours and shades according to skin tone.

Hair and Makeup Artist Antoinette Bekos

AB Makeup is a full line of prestige colour cosmetics conceived and driven by the creative passion and vision of renowned hair and makeup artist Antoinette Bekos. AB Makeup range interprets the latest in fashion trends to bring runway to everyday.

Manufactured in New York, beauty addicts will now have access to AB Makeup in Australia and New Zealand. Featuring cutting-edge technology with incredible wearability, AB Makeup is set to be a must-have for celebrities, makeup artists and makeup lovers alike.

Antoinette believes that the vast majority of women are concerned with the makeup colours that most suit them, rather than application techniques, and therefore the AB Makeup range is based on this insight, with each shade created to work with a specific skin tone – fair, medium and medium/dark.

Antoinette Bekos says: "The most common question people ask me is 'what colour foundation, lip gloss etc. would you use on my face?' The right colours dramatically enhance your overall appearance and the wrong ones can really detract from it."

The AB Makeup range consists of ten lines, from light ethereal foundations and mineral powders, to lip popping creams and glosses. Each line has shades that are recommended for each of the skin types. The hero product of the range, however, is AB Makeup’s Retexturing Face Primer – so unique in its consistency, it acts as a silk veil over the face to smooth any imperfections before easy makeup application.

Just some of the new AB Makeup range

"My AB Makeup signature line is comprised of professional-grade products such as those used by makeup artists, now made available to everyone. By adapting the latest in research and technology, I’ve created products that blend, form, function and fashion, allowing the wearer to express her own beauty."

Antoinette Bekos is dedicated to crafting unique, incomparable, sophisticated products that enhance the true, inner beauty of everyday women everywhere.

AB Makeup is available via www.ab-makeup.com


Antoinette Bekos
Antoinette Bekos has influenced and inspired the beauty industry for more than two decades through her work as a leading hair and makeup artist. With an expansive portfolio of work in the areas of film, theatre, fashion, music, print, and television, Antoinette has reigned for seven years in the coveted position of Head of Hair and Makeup at Network Ten Melbourne.

Antoinette is supported by an impressive celebrity following including local and international talent, particularly through her involvement with Logie award-winning programs such as The Circle and The Project and television productions including AFL, F1 Grand Prix, Commonwealth Games and the Logies. However, her most enjoyable experience was as Bert Newton's personal makeup artist, when he headed the network's flagship morning show, Good Morning Australia.

For further information, visit www.antoinettebekos.com

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