Jess and Ashley Hart support Bright Pink Lipstick Day

Charity group Pink Hope asks us to encourage our clients to say yes to a pop of pink for Bright Pink Lipstick Day, this Friday 25th September.  


Jess and Ashley Hart support Bright Pink Lipstick Day
Jess and Ashley Hart support Bright Pink Lipstick Day

A sweep of pink lipstick is enough to brighten anyone’s day, but this Friday 25th September, giving your clients a popping pink pout could help save a life. Now in its fourth year, Bright Pink Lipstick Day aims to get us talking to our loved ones about family hereditary illness, specifically breast and ovarian cancer. The thinking being that, by researching and understanding our family’s health, we’re better able to manage our own risk.

Two sisters who don’t look at all shabby in pink, are Jessica and Ashley Hart. They have signed on as the faces of Pink Hope’s Bright Pink Lipstick Day for the second year running. In conjunction with Jess Hart’s all-natural LUMA Cosmetics brand, the Victoria Secret’s model has designed a lipstick (yep, it’s pink) called Pink Hope and will donate all proceeds to the Pink Hope charity.


BPLD Luma Lipstick
All natural cosmetics brand LUMA supports Bright Pink Lipstick Day with this popping pink lippy, Pink Hope. All proceeds go to Pink Hope charity.

“It is a proud moment when I see the impact my sister and I have on a cause we are passionate about,” says Jess.

Pink Hope charity was founded by Krystal Barter, who, at the young age of 22, found out she had the BRCA gene fault (the same gene that made headlines when Angelina Jolie underwent a preventative double mastectomy). Both Krystal’s mother and grandmother had fought breast and ovarian cancer so, age 25, Krystal made the truly difficult decision to have a preventative double mastectomy. Her struggle prompted her to form a charitable organisation that had prevention at its heart.


Go pink and get involved:

  • Snap a picture of yourself or your client wearing bright pink lipstick with the hash tag #brightpinklipstickday
  • Donate online at
  • Host a fundraiser at your salon during September. (Tea and lipstick anyone?!)
  • Purchase Jess Hart’s LUMA Cosmetics Pink Hope lipstick, add it to your kit and start applying to everyone who sits in your chair.

Feeling in the pink this week? Send us a picture! Just don’t forget the hashtag. #brightpinklipstickday

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