Babor’s sister company Hamaya International takes on Guinot

Guinot Femi Liftosome facial tightens, tones and hydrates the skin

Luxe skincare range Babor Cosmetics Australia tells Professional Beauty its sister company Hamaya International is the new distributor of Guinot in Australia. 

 

GdeGuinot07-207

 

French skincare brand Guinot Institut Paris has been in business for over 50 years but it has been a couple of years since we’ve heard any real news from the brand in Australia. So it is good news for Australian salon owners who stock the professional brand, that its distribution has been taken over by Babor Cosmetics Australia‘s sister company Hamaya International, which also distributes Dr.med. Christine Schrammek Derma Cosmetics and The Original Green peel

“We took the brand on in July 2015,” says Anouk Thebault, managing director at Babor Cosmetics Australia who has been keeping the news low-profile while she works on the existing inventory. “Not a lot has been done in the past few years. Salons wanted change.”

Anouk tells Professional Beauty that Hamaya International has been on the hunt for another brand to add it its portfolio but, until now, nothing has been the right fit to partner such high-end luxury as Babor, the creators of anti-ageing wonder cream, HSR Cream.

Babor HSR Cream
Babor HSR Cream

“Guinot is a traditional brand that doesn’t fight with the Babor market,” says Anouk. “It has a really even spread nationally – along the west coast there are 55 salons – and it is loved by smaller, owner-operator salons that have a regular customer base.”

 

Guinot Femi Liftosome facial tightens, tones and hydrates the skin
Guinot Femi Liftosome facial tightens, tones and hydrates the skin

 

Founded by French biochemist Rene Guinot in 1963, Guinot has a strong base in deep cleansing and high frequency galvanic facial treatments to “hydrate, purify and normalise the skin,” says Anouk.

Guinot has an impressive 11,000 beauty salons and spas in 70 countries worldwide, including 1800 salons in France and is perhaps most well-known for its Hydramerie treatment, a loyally-followed facial that uses positive and negative charges, which allow skin to be more receptive to active ingredients.

Anouk says new products and new machines are en route from the French cosmetics brand to our shores. She and her team are also planning an industry launch in February 2016 to get salons feeling upbeat about the brand again. “There are product launches that haven’t come to Australia yet,” she says. “There haven’t been new things coming out here so we need to get salons excited about the brand.”

 

Guinot Institute Paris

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