Benefit’s Bold Is Beautiful Campaign Returns, Donates With Every Brow Wax in May

Global cosmetics and brow brand, Benefit is running its annual Bold is Beautiful campaign this month in a bid to raise money for charity.

Bold is Beautiful has been running for nine years in 2024, and has raised over $AUD40.5 million for local charities internationally.

The annual campaign seeks to empower women and girls through access to education and resources. In 2024, Benefit Australia is supporting three charities: SISTER 2 SISTER, LOOK GOOD FEEL BETTER, and FITTED FOR WORK.

An Instagram promotion of Benefit’s Bold is Beautiful campaign in The United States

$5 from every brow wax conducted at a Benefit Brow Bar will be donated to the elected charities. Benefit Brow Bars are stationed at Myer and Sephora stores throughout Australia.

Services can be booked via the Benefit Australia website until the end of May 2024.

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