Farewelling Aveda Founder, Horst Rechelbacher

Horst Rechelbacher, founder of Aveda Corp. and owner of Intelligent Nutrients organic salon products, died on Saturday of cancer aged 72.


The global Aveda community are in mourning for Horst Rechelbacher, the man who founded Aveda Corp. in 1978 (sold to Esteé Lauder in 1997) and whose contribution to beauty will be greatly missed.

“His vision inspires us every day, not only at work with Aveda, but in our lives. Horst led a life of extraordinary leadership, creating a vision of what he wanted to be, and then bringing that vision to reality,” said Dominique Conseil, Global President, Aveda in a group statement.

“He started Aveda with the ambition of developing beauty products that would care for professionals, their guests and our planet through the power of pure flower and plant essences. Beyond a business, Aveda became a lifestyle and a global movement empowering many to live more balanced lives to achieve a sense of harmony in body, mind and spirit and pioneered environmental responsibility. At Aveda, we are, and will be forever grateful to Horst for the Aveda passion we are honoured to live every day.”

A hairdressing legend, Horst has provided inspiration to family, friends, colleagues, hairdressers and beauty therapists the world over in his vision for a nontoxic and organic community — work that led him to found Intelligent Nutrients in 1995.

“The planet has lost one of its most passionate friends. So have we. To know Horst was to wake up to the world around you, to your own potential, to a new way of thinking. His impact truly does live on in salons, shops, fields and minds worldwide. And his mission continues,” the company’s homepage announced over the weekend.

The local Aveda community also feel an overwhelming sense of loss, many of whom have already paid fitting tributes to this great man.

For more information visit www.intelligentnutrients.com and www.aveda.com.au

2 thoughts on “Farewelling Aveda Founder, Horst Rechelbacher

  1. “Horst was a visionary! His contribution to the world of beauty changed the mindset of so many. He is proof that a single person does make a difference. He was one of the most influential leaders in inspiring global change to the way we consume, not only in the world of beauty, but in our day to day life. He has certainly left a contribution to life and the globe that is a true inspiration,” – Kristy Hines, Mineral Lifestyle Hair Spa.

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