Dermalogica Partners with Michelle Bridges 12WBT

A new partnership has emerged between skincare brand Dermalogica and fitness guru Michelle Bridges’ 12 Week Body Transformation Program.


The 12WBT is designed to transform the lives of participants by putting them on a complete exercise, nutrition and mindset program. It’s about achieving a healthy and balanced lifestyle incorporating all aspects of ‘health’.

The vision behind this program sits perfectly with Dermalogica’s brand philosophy and focus on educating the client in order to obtain long-term results. “Our mission has always been skin health and by collaborating with 12WBT we are able to further educate consumers on the importance of looking after the largest organ of the body – skin,” said Julia Ramanadhan, marketing manager of Dermalogica Australia.


As a part of the partnership, Dermalogica joined the 12WBT at Summer Festival held at the Brisbane Exhibition and Convention Centre on February 9. Dermalogica displayed their brand at a pop-up store in the Partner Village and invited all 12WBT members for a Dermalogica Face Mapping Skin Analysis.


Dermalogica’s education manager Emma Hobson was also present at the festival and hosted two live workshops in the Lifestyle Zone. The workshops included insights on achieving great skin before, during, and after a workout – as well as a 12 Week Skin Challenge for 12WBT participants.

In addition to supporting 12WBT lifestyle events, Dermalogica is also an official sponsor of the membership drive at Michelle Bridges’ national Business Chicks events. Dermalogica products are also used on the set of The Biggest Loser.

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