John Pritchard International, the Australian distributors of Cosmecology is proud to announce a new Instagram account and e-newsletter.
John Pritchard International launched the Cosmecology website and Facebook in Australia late last year. Since its launch the brand has gained phenomenal following. These communication channels enable the brand to speak directly with consumers and after seeing success, John Pritchard International has decided to expand their digital presence by creating an Instagram account and weekly e-newsletter.
The new channels will allow Cosmecology more penetration in the marketplace and will assist salon partners in a promotional capacity. Cosmecology is a skincare and haircare brand for those in their 20s – its colourful aesthetic and young audience encourages consumers and salons alike to share their love for the brand by posting images and comments around the product range.
“Social media platforms are a great way to communicate a brand, particularly with the younger audience. The visual medium of Instagram allows our consumers to have some fun with our products and share with their friends – we love receiving comments about Cosmecology and keeping in touch with our customers,” said John Pritchard, managing director of John Pritchard International.
For the month of April Cosmecology will be running a competition and encouraging followers to upload pictures of their favourite Cosmecology products in unusual places with the hashtag #wherehaveyoutakenyourcosmecology
Check out the Cosmecology Instagram account here: @cosmecologyaustralia
For more information visit www.cosmecology.com.au