New makeup brand 3INA is all about cool girl style. Check out these EXCLUSIVE makeup looks from the makeup brand that’s finding its way into the makeup bag of every hip girl in town.
3INA is quickly becoming the makeup of the moment – and their new Nu Cool campaign shows us why. Drawing from the cool girls through the generations (think Debbie Harry, Soko, FKA Twigs, Susie Bubble, Björk and Grace Jones) this is a brand that loves individual beauty.
“When putting together this campaign we asked ourselves ‘In a world where trends move at the speed of light, what does it mean to be cool? What is the new cool?’”, explains newly appointed Creative Director, Natalie Hasseck, who comes with four years with Mario Testino’s MT+ Agency.
“This campaign has been called Nu Cool, but in fact it’s essentially the ongoing vision for the brand. It’s all about a sense of direct confidence, of stripping back layers and a lot of the fluff. It’s about having nothing to hide.”
“With this campaign we’re hoping to talk to girls of the now, in the now. Our Nu Cool girls are as confident in their look as we are in the quality of the 3INA product”.
The 3INA range has been expanded from 450 products to a whopping 800 products, with the first additions being The Color Kajal (available November) in eight richly pigmented shades, and The Lip Oil Balm (available this December) in five tints.
Paraben and cruelty free, 3INA offers bold, brave beauty in a staggering array of colours. And just in case there is any way you could get bored with what’s on offer, the brand introduces new products to market every single month. Everything is luxe, ethically-sourced and well priced.