Stockists of lash and brow growth products have been seemingly thrown into disarray recently since word spread that EyEnvy would no longer be stocking in Australia. Professional Beauty can confirm that such reports are factual, according to EyEnvy’s Australian distributor, Miss M Beauty.
The nature of this decision and its impact on Australian salon stockists, however, remains unclear.
Several rumours surrounding the decision to cease distribution have made the rounds industry-wide – notably supply issues, the retirement of the brand’s Canadian distributor, and the death of the manufacturer. As Professional Beauty understands it, none of such rumours have been confirmed to be true.
An EyEnvy product was banned in Canada because “all lots contain undeclared Isopropyl Cloprostenate that is listed on the [Canadian] prescription drug list,” notes an alert issued by the Government of Canada in April 2022. It has since been publicly reported that Australian distribution could follow suit in being “ripped from Australian shelves”.
With plans to stock an alternative offering in-salon, we’ve rounded up 7 lash and brow growth brands worth considering:
CanGro
CanGro’s Felecia Tappenden knows a thing or two about ingredient safety and is passionate about educating salon owners on the importance of choosing the right products for their clients. “CanGro’s Long Lashes Eyelash Enhancer is a mixture of vitamins, peptides and antioxidants that work together to stimulate, strengthen and condition the eyelashes,” Felicia recently told Professional Beauty. “It leaves them looking longer, thicker and fuller in as little as 4 to 8 weeks. Our lash serum is made here in Australia and is completely safe.”
To stock, contact CanGro via their website.
Lira Clinical
While best known for its range of professional skincare solutions, the team behind US cosmeceutical brand Lira Clinical has released the PRO Lux Lash. The brand advocates for the use of naturally-derived ingredients in all of their products, including that used against the lash line.
To stock, contact Dermal Supplies ANZ on 1800 717 525.
Image Skincare
Another cosmeceutical great is Image Skincare, who have released a Brow & Lash Enhancement Serum utilising a series of intelligent ingredients. The brand is touted in the US for its efficacious product line-up, with growing popularity expected down under in 2023.
To stock, contact Professional Beauty Solutions on 1800 625 387.
Lash Rehab
Founded by sisters and salon owners Kea and Violet Rogers, Lash Rehab is a relatively new brand on the scene, yet with over a decade’s combined industry experience behind it. The duo is passionate about manufacturing their sensitivity-and-pregnancy-safe solutions in Australia.
To stock, contact The Lash Rehab via their website.
AdorEyes
AdorEyes is the name behind two individual lash growth and brow growth products designed to target the unique hair types. Ingredient lists for the SKUs combine B vitamins with amino acids to build and strengthen hairs from root to tip.
To stock, contact Reveal Australia on 0421 103 738.
Revive7Science
Hot off the heels of EyEnvy’s departure from the Australian market, the business’s distributor has this year welcomed a new, clean alternative. Revive7Science was founded in 2012 by Canadian lash technician, Lauren Spencer and is strictly free of prostaglandins, toxins and carcinogens.
To stock, contact Miss M Beauty via info@missmbeauty.com.au.
Purely Lashes
Purely Lashes isn’t short on popularity, with the brand’s Lash Growth Serum making its way onto the wish lists of many a beauty therapist and their clients. The product contains four growth peptides in one for faster lengthening.
To stock, contact Purely Lashes on 0417 633 357.
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