Alpha-H To Launch in Dubai

Alpha-H will launch in the Middle East on Dubai’s Citruss TV on the 13th of March.


Citruss TV is a luxury and lifestyle home shopping TV channel that brings together a selection of beauty, makeup, kitchenware and electronic products to Middle East viewers. The reach of this channel exceeds beyond its target audiences – this multimedia channel reaches over 37 countries by bringing international brands to people at home.

Alpha-H will be launching its products to the Middle Eastern market via this TV channel. This is in-line with their current position as a professional brand that is available in salons and through home shopping channels.

“It’s an excellent opportunity to be in hundreds and thousands of lounge rooms and tell our story,” said Michelle Doherty Alpha-H owner and director. “We are really excited about bringing skincare solutions to the Middle Eastern market.”

Helping their salons by educating the customer in their own lounge room, Alpha-H is excited to offer an alternative to those who are hesitant about salon visits. Through brand exposure customers will become more aware of the products; Alpha-H hopes to direct them further into salons for treatments as they become better acquainted with the brand.

“This is a non-confrontational hour with a beauty expert in the comfort of their own home without the retail push but rather delivering direct access to information without feeling exposed,” Michelle said.

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