Devices: Esthetica Academy Discusses Picostar Technology

Skincare devices and skin formulations are constantly evolving in the market. Anita Quade chats to Mediha Zeeshan, Co-CEO of SkinGen and Esthetica Academy about their latest offerings and what we can expect in the year ahead.

Tell us about your latest technology advancement on the market.

“Picostar is our latest advancement on the market. Picostar is a laser pigment and tattoo removal device that:

• Uses 4 wavelengths (1064nm, 532nm, 650nm and 585nm) to shatter and treat the broadest ranges of pigment/tattoo colours on the widest range of skin types

• Ultrashort pulses optimise the delivery of energy to the targeted particles ensuring effectively treated

• The Focus Array Lens is indicated for the treatment of acne scars, wrinkles and improves skin texture as rejuvenation

• Picostar stimulates the production of new collagen and elastic fibres, which result in reducing fine lines and pore size, increasing skin elasticity and improving skin condition.”

Mediha Zeeshan, CEO and Co-Founder at SkinGen & Esthetica Academy

What do you see as some of the biggest changes in the technology device sector over the past five years? 

“What we have seen over the past five years is that body contouring devices are becoming extremely popular in the aesthetic/cosmetic industry. Body contouring has become as big as skin treatments currently and is on the incline as more and more people seek ways to trim down their fat and tone their muscles.”

For salons that invest in your device what education and support are they offered?

“Esthetica Academy and SkinGen both offer extensive training in our Keysborough office or in clinic/premises subject to the needs of the student. What our training is inclusive of is as follows:

• Theory Training – Our theory training entails discovering the science and mechanisms and principals behind our devices and key insights into clinical consideration such as contraindications and adverse reactions. We also cover Consultations and Consent Forms to ensure our students are confident from start to finish

• Demos – We offer a live demo held by the Trainer as well as a real model that has been taken through the procedure previously. Here, the students can understand technique, form and mechanism of devices as well as take notes and see what it is they are actually asked to be doing

• Practical Training – This part of the training is the most important and effective part. It is here, the student can understand how to apply effective treatment through practice and supervision on a live model with the device and really feel into the training aspect. Clinical etiquette as well as describing treatment to the patient and the practical treatment is all part of this process

• Q & A’s – After Practical Training we allow up to an hour for questions and answers for any queries the students may have had on what they learnt

• Ongoing Support – Our motto at Esthetica Academy and SkinGen is “Support is our number 1 focus”. We truly believe that once you are certified on a device it doesn’t mean you know it all, and this is why we will continue to support you for all situations that may arise through phone, video call, Zoom, Skype and/ or email.”

How can salons ensure that they get a great return on investment?

“Investing in one of our machines will always be a return investment. We ensure:

• We train individuals on all aspects of the Consultation so that their ratio for closing a sale on treatments would be 9/10. Here, we ensure that all individuals understand sales techniques and objectives they may face with their clients and how to follow up and nurture their database

• We set regular meetings and show them a Business Plan. Here we include open opportunities on their market, their website, external and internal gaps as well staff and team culture, business setup and follow up regularly on these gaps

• Request sales reports from their database to see trends, peaks and pits and address what is not working as well as what is

• Marketing offers – We offer an array of social tiles as well as marketing resources to ensure the device/branding is exposed to clients.”

This is a cut-down version of an article that originally appeared in the September-October 2022 print issue of Professional Beauty.

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