Sydney boutique PR agency 360 PR has launched a ‘Free PR Day’ for businesses affected by the Coronavirus pandemic. And given that marketing budgets likely went out the window the second your salon doors were closed, this could be a lifeline for salon owners.

Lisa Solomons, founder and director of 360 PR says, “Over the past month we have seen the world of PR and influencer engagement change once again. Brands have the ability to stay relevant and deliver result. It all comes dow to how you pivot your strategy and adapt t the changing stay-at-home needs of media and influencers.”

On Thursday, May 7, Lisa’s team will be offering one-off, obligation-free 30-minute strategy sessions via Zoom, teaching business owners how to leverage current PR opportunities, adapt current strategies and start planing beyond COVID-19. 

Each strategy session will include a review of the key challenges your business is facing, determining your key messages, understanding changed customer behaviours, an ideas brainstorm and actionable steps that you can take immediately.

“We want to do our bit to help give back, so what better way than do what we do best and offer our services, tips and advice to as many Australian businesses as we can. If it helps to keep a business afloat and people employed, it’s time well spent for us,” says Lisa. 

The sessions will be confirmed on a first-in-first-served basis, and are available to 20 businesses. Salon or business owners keen to apply should submit a registration via PR 360’s website.


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