Beauty Expo Australia will once again unite the beauty industry in the country’s largest celebration of all things beauty, at the ICC Sydney, Darling Harbour this August and early bird tickest are available. Buy before 4 July and save.
It’s the home of the Australian beauty industry (to our bible of the Australian beauty industry, which you can pick up on the weekend), and should be at the top of your list for the latest trends, technologies and education from amazing global beauty experts and 200+ leading brands across 32 product categories. It’s the go-to event to gain the skills to propel your beauty business to new heights. Miss Universe Australia 2021 Maria Thattil will headline the new Australian Beauty and Aesthetics Conference running in tandem. She’ll talk all things redefining beauty, covering her multi-hyphenate career as a curation of projects that champion critical social justice issues including anti-racism, diversity, inclusion, representation, youth empowerment, mental health and gender equality advocacy, according to Beauty Expo.
There will be world-class networking and education opportunities, live demos and competitions across a wonderful weekend from Saturday 28 August (9am to 5pm) to Sunday 29 August 2021 (9am to 5pm).
With a vision to enlighten, inspire and motivate Australia’s professional beauty industry, the inaugural ABAC is 2 days of feature keynote presentations, panel discussions, case studies and educational sessions tailored around 3 streams (see the full agenda here): 1. The Business of Beauty 2. Dermal Health & Wellness and exciting new addition 3. The Art of Aesthetics. Book either a 1 day or 2 day pass and then mix and match sessions across the 3 streams to curate your own personalised education experience on the day. Get early bird pricing on tickets until 4 July here.
THE CLEAN BEAUTY MOVEMENT & THE CONSCIOUS CONSUMER
Saturday 28 August, 3:15pm – 4:00pm
Clean Beauty is part of a growing worldwide wellness trend, with the market size expected to double from 2016-2024.
This panel will delve into:
• What does clean beauty mean?
• Who is the conscious consumer and why is it important to understand their values?
• How do salons appeal to the conscious consumer and become an eco-friendly, sustainable salon.
7 KEYS TO SELLING HIGH-END PRODUCTS AND TREATMENTS
Sunday 29 August, 11:00am – 11:45am
Does your team struggle with not being able to sell high-end products and treatments? It is vital for a clinic with high end products and treatments to have the right processes, offers and training in place to bring in the right clients. In this session learn:
• How to find and attract the ideal clients and how to avoid the mistakes clinics make trying to sell to the wrong crowd.
• How to create the ultimate promotion to create interest and intrigue with your clients
• How to train your team to sell high-end products and treatments with confidence and ease and avoid costly sales mistakes
Cherie Stokic, Elevate My Clinic
Afterpay Main Stage
Watch exciting demonstrations, tutorials and performances, from industry experts and artist. All LIVE and FREE, across the entire weekend and right in the heart of the show floor. Learn from award winning makeup artists Isabelle de Vries, Rae Morris and Charlotte Ravet, plus many more to be revealed.
The Beauty Expo Spotlight is the event’s new curated space to showcase brands with a specific theme each year and in 2021 the focus is all about natural beauty, natural brands and products.
A new showcase will highlight new and emerging brands from around the country, it’s your place to discover the new kids on the beauty block and support small.
The Connection and Conversation Lounge by Beaute Industrie is bringing back in-person networking, according to an Instagram post. It’ll be open from 9am both days with Vita Sol cocktails on hand.
F2F Makeup Awards
Marvel at the incredible talents of up and coming make-up artists as they showcase their craft, creativity and passion in a series if live competition categories including Creative Make-up, Bridal, Body Art and Editorial. An annual highlight of the Australian makeup industry, this is a must-enter competition for any makeup artist serious about their career.
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