Beauty Expo Australia launches the Australian Beauty and Aesthetics Conference

Beauty Expo Australia will once again unite the beauty industry in the country’s largest celebration of all things beauty, at the ICC Sydney, Darling Harbour this August and early bird tickest are available. Buy before 18 July and save.

It’s the home of the Australian beauty industry (to our bible of the Australian beauty industry, which you can pick up on the weekend), and should be at the top of your list for the latest trends, technologies and education from amazing global beauty experts and 200+ leading brands across 32 product categories. It’s the go-to event to gain the skills to propel your beauty business to new heights.

There will be world-class networking and education opportunities, live demos and competitions across a wonderful weekend from Saturday 28 August (9am to 5pm) to Sunday 29 August 2021 (9am to 5pm).

What’s on?

Beauty Expo Australia is back in person and early bird tickets are available. What's on at this year's expo?

Australian Beauty & Aesthetics Conference

With a vision to enlighten, inspire and motivate Australia’s professional beauty industry, the inaugural ABAC is 2 days of feature keynote presentations, panel discussions, case studies and educational sessions tailored around 3 streams (see the full agenda here):   1. The Business of Beauty 2. Dermal Health & Wellness and exciting new addition 3. The Art of Aesthetics. Book either a 1 day or 2 day pass and then mix and match sessions across the 3 streams to curate your own personalised education experience on the day. Get early bird pricing on tickets until 18 July here.

ABAC Highlights


Saturday 28 August, 3:15pm – 4:00pm

Clean Beauty is part of a growing worldwide wellness trend, with the market size expected to double from 2016-2024.

This panel will delve into:

• What does clean beauty mean?

• Who is the conscious consumer and why is it important to understand their values?

• How do salons appeal to the conscious consumer and become an eco-friendly, sustainable salon.

Margo Woolcott, Agencie Plus; Niki Ford, Australian Organic; Louisa Hollenberg, Earth & Skin; Paul Frasca, Sustainable Salons ; Michelle Reeve, Waterlily


Sunday 29 August, 11:00am – 11:45am

Does your team struggle with not being able to sell high-end products and treatments? It is vital for a clinic with high end products and treatments to have the right processes, offers and training in place to bring in the right clients. In this session learn:

• How to find and attract the ideal clients and how to avoid the mistakes clinics make trying to sell to the wrong crowd.

• How to create the ultimate promotion to create interest and intrigue with your clients

• How to train your team to sell high-end products and treatments with confidence and ease and avoid costly sales mistakes

Cherie Stokic, Elevate My Clinic

Afterpay Main Stage

Watch exciting demonstrations, tutorials and performances, from industry experts and artist. All LIVE and FREE, across the entire weekend and right in the heart of the show floor.   Learn from award winning makeup artists Isabelle de Vries, Rae Morris and Charlotte Ravet, plus many more to be revealed.


The Beauty Expo Spotlight is the event’s new curated space to showcase brands with a specific theme each year and in 2021 the focus is all about natural beauty, natural brands and products.

Beauty Discovery

A new showcase will highlight new and emerging brands from around the country, it’s your place to discover the new kids on the beauty block and support small.

Networking lounge

The Connection and Conversation Lounge by Beaute Industrie is bringing back in-person networking, according to an Instagram post. It’ll be open from 9am both days with Vita Sol cocktails on hand.

F2F Makeup Awards

Marvel at the incredible talents of up and coming make-up artists as they showcase their craft, creativity and passion in a series if live competition categories including Creative Make-up, Bridal, Body Art and Editorial. An annual highlight of the Australian makeup industry, this is a must-enter competition for any makeup artist serious about their career.⁠

To find out more about Beauty Expo Australia, buy tickets or become an exhibitor, find out more information here. Buy early bird tickets here.

Read the current issue of our digital magazine here:

For more news and updates, subscribe to our weekly newsletter.

Have an idea for a story or want to see a topic covered on our site and in our pages? Get in touch at