The Inkey List showcase

UK beauty brand The Inkey List was showcased to media and influencers at Portobello PR headquarters in Sydney’s Paddington. At the showcase, each guest’s skin was analysed and they were able to pick the products that best suited their skin type and concerns. Attendees were given fresh coffee in reusable, branded coffee cups, accompanied by […]

Skincare company targets tattoos

Beirsdorf, the German manufacturer of La Prairie and Nivea products, has launched a skincare brand targeted at people with tattoos. Created by the multinational’s new business unit, Oscar & Paul, the Skin Stories range is made up of four products (defining serum, rapid repair balm, daily lotion and colour protection sun stick) containing ‘Inkguard Technology’ […]

Oz online sales power ahead

Health and beauty products make up 9 percent of Australian’s online purchases, according to new research by Power Retail. The company’s new ‘Shopper Profile’ report on online Health and Beauty shoppers concluded that health and beauty products have become “one of the most significant commodities” in Australia’s retail market since the introduction of social media […]

Skin cancer removal tops dermatologists’ treatment list

Skin cancer removal was the most common procedure performed by dermatologists in the US last year. According to the American Society for Dermatologic Surgery Association (ASDSA) its members performed more than 3.5 million skin cancer treatments in 2018 – and the number is likely to grow even higher this year. ASDSA president Dr Murad Alam […]

Huge party for Palladio Beauty

Cosmetics brand Palladio Beauty officially launched in Australia at one of Melbourne’s latest fine dining restaurants, Rokkbank & Co. Makeup artists, beauty enthusiasts, influencers and foodies came out in their droves to hear about the latest venture by Rob Tamburro, who is also the founder of Bodyography Australia. Guests sipped champagne as they watched makeup […]

Viola is new face of L’Oréal 

Viola Davis, the 54-year-old actress, activist and humanitarian, is L’Oréal newest international spokeswoman. Viola, best known for her 30-year award-winning acting career, joins an esteemed roster of diverse spokespeople including Celine Dion, Helen Mirren, Eva Longoria, Elle Fanning, Aja Naomi King, Nikolaj Coster-Waldau and Camila Cabello for the brand in recent years. According to L’Oréal, Viola’s appointment builds on the company’s mission to reflect […]

Startups invited to ‘Switch it On’

The Startup Collective will be holding a two-day seminar in Sydney next month to help beauty industry start-ups turns their dreams into reality. According to the Collective,  the ‘Switch it On’ seminar is designed for people who want to launch their own beauty business/brand but don’t know where to start – as well as for […]

Sophie opens up about life with PCOS

Candela Australia’s new Gentle Series brand ambassador, Sophie Cachia, is highlighting the reality of living with Polycystic Ovaries Syndrome (PCOS) to social media followers this month – PCOS Awareness Month. Sophie, who has been living with the “genetic, hormone, metabolic and reproductive disorder” since she was just 17, is a Melbourne-based blogger, mum and business […]

Illuminating launch for Bondi Sands Glo Lights

Bondi Sands co-founder Blair James hosted an intimate lunch for media in the private dining room at Chin Chin for the for the launch of Glo Lights. The new range has been designed to wear on the face to complement and enhance makeup application and is available in Pearl, Gold and Bronze. Makeup artist Melanie […]

Transgender model is new face of Chanel

Transgender model Theodora ‘Teddy’ Quinlivan is the face of Chanel Beauty’s latest campaign. The 25-year-old model, who publicly revealed she was transgender at New York Fashion Week in 2017, is the first openly transgender model to work for the French fashion house. Sharing images from the new ‘Summer Look’ campaign on Instagram, Teddy said she […]

Runway Room launches makeup collection

Runway Room, the owner of four hair, makeup and beauty salons in Melbourne, launched its new makeup collection in Sydney last week with  ambassador Jodi Anasta.  Created by company founder Alex Fevola, “the salon heritage brand aims to provide professional standard makeup to the everyday beauty lover”. “From teens getting ready for their first school […]

Elle’s top 10 beauty products for AOAM

Media personality Elle Halliwell has been appointed as an ambassador for Australia’s largest organic awareness campaign ‒ Australian Organic Awareness Month (AOAM). Held in September each year, the campaign is organised by the Australian organic industry’s leading body, Australian Organic, to promote the importance of certified organics for both consumer wellbeing and the environment. According […]

WNB buys True Solutions

Wellness and Beauty Solutions (WNB), the distributor of Jbronze, nailKALM and TANNED, has bought True Solutions International, the distributor of eight professional beauty brands, for $500,000. WNB currently distributes its “suite of owned and licensed wellness, beauty and lifestyle brands”, which will soon also include its new Elle Makeup, Elle Kids and Elle Baby ranges, […]

Skin Masters’ night of nights

The best of the best beauty therapists frocked up for the inaugural AST (Advanced Skin Technology) Skin Masters Awards. The gala awards night, which recognised the achievements of salon owners and aestheticians from all over the country, we held to coincide with the Beauty Expo weekend. The black tie event saw ball gowns and bow […]

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