Last month saw the launch of Australian brand, Sin-Care. Having already established a cult following in the USA and UK, this original concept is set to make its impact on the Australian market.
Sin-Care addresses the forgotten half of ageing — one’s lifestyle. The line features nine concentrated and customised booster serums to help fight environmental factors that result in the way the skin ages, looks and feels.
Specifically targeting lifestyle factors, choices and excesses that lead to premature ageing, Sin-Care is the brainchild of Kimberley Pearson. “Not all ageing is about genes or age; in fact age is only half the story. Science shows that lifestyle can play a significant role in how we age,” she said.
“You may use a product for your age group but not your lifestyle. Even if you are a skin care saint, Sin-Care has a serum to reduce the impact of lifestyle choices. The formulators of even the most expensive creams do not know if you are a smoker, going through a divorce, run every day or are a new mother not getting enough sleep.”
Totally interactive with existing skincare products, the Sin-Care Lifestyle Booster Serums can also be layered to help protect skin and address more than one lifestyle concern. The range includes Relaxation Sensation for stress, Sugar Hit for high sugar indulgence, Sun Goddess for sun damage and Party Girl for too much alcohol/partying. Each packaged in it’s on retro style.
For further information call 1 300 748 407 or visit www.sincare.com.au.