With World AIDS Day coming up on 1 December, we ask M.A.C what good things the M.A.C AIDS Fund is doing to support the day.
We love to hear about brands spreading the cheer that cosmetics can bring. So in the name of World AIDS Day next week, we thought we would ask the team at M.A.C Australia to tell us about how they plan to support the big day.
In case you somehow missed the memo, the makeup brand has had a long affiliation with the issues surrounding AIDS. Launching in 1994, the M.A.C AIDS Fund has been dedicated to supporting organisations around the world that assist people living and affected by HIV/AIDS.
The M·A·C AIDS Fund mission is to “serve people of all ages, all races, all sexes affected by HIV and AIDS. To partner with the bold, the visionary and the brave who confront the epidemic in countries and communities where people are most neglected, off the radar and at highest risk.”
The M·A·C AIDS Fund celebrates “humanity, life, creativity and individuality” through the sale of its celebrity endorsed VIVA GLAM lipstick. Every cent from the sale of these lipsticks and glosses go to helping people living with and affected by AIDS. What better excuse to buy lipstick!
To see what the sale of just one lippie can do, click here
This year M.A.C has a big lineup of events being held over the weeks surrounding World AIDS Day. Here’s the rundown. Go M.A.C!!
NSW
1 December: 30 artists will attend Sydney Children’s Hospital to roam the wards offering face painting for children, providing makeovers for adults and hand out gift bags and toys, as well as selling World Aids Day merchandise for donations to the hospital. The brand will also have two artists attending NSW Positive Life art installation at the Powerhouse Museum, which Melissa Hoyer will host.
Vic
23 November: M.A.C provide artists to do “Good Spirits Session” makeovers for the women supported by the Positive Living Centre.
1 December: M.A.C Artists selling red ribbons for Positive Living Centre.
Qld
28 November: M.A.C will provide a team of artists for the QLD AIDS Council at their fundraiser fun run. The artists will provide Viva Glam touch ups before and after the race for the runners.
SA
17 November: Positive Life SA hosted a BBQ at their headquarters with M.A.C artists attending. The members of Positive Life shared their experiences and stories, helping to build collaborative relationships within the community.
1 December: Members from Positive Life SA will work in the Westfield Marion M.A.C store wearing MAC WAD shirts selling red ribbons
WA
1 December: M.A.C will hold a Good Spirits Session at our Head Office.
Have your say: Do you think a beauty brand associating with a charity is a great thing to do? Tell is about your own charitable work!