MAC leads Beauty Expo lineup


On stage at Beauty Expo Australia 2017

Beauty Expo Australia is gearing up for this year’s event in Sydney with the release of an exhibitor list that includes MAC Cosmetics, which will make its inaugural appearance at the event.

MAC, which exhibited at Beauty Expo Melbourne for the first time in March, will be showcasing its latest products as well as some of its “beloved and iconic products” at the two-day event.

The brand will also be sharing its makeup artistry expertise in education sessions.

Other brands confirmed for the Expo include Ultraceuticals, Mancine Cosmetics, Murad, Pelactiv, Inglot Cosmetics, France Medical, Lycon Cosmetics, ModelRock Lashes, Crown Brush, Caronlab Australia, Makeup Net, TechnoTan, Dermalux LED, Image Skincare, Youngblood Mineral Cosmetics, Pure Fiji, Luk Beautifood and Cherry Blooms.

Beauty Expo event director Cory Watson says “Beauty Expo Australia is the ultimate national event for beauty professionals and we are thrilled to bring the industry together for two days of inspiring education and discovery”.

“There is nothing like a live event to super-charge your passion for the industry and make real connections that boost your business for the year ahead.”

Apart from the impressive exhibitor list, Cory says the event has also curated a line-up of world-class beauty and business experts “who are set to teach visitors the latest skills they need to give their business a competitive edge”.

The education program includes Microblading for 6-D brows with international brow educator, David ‘Brow’ Zhang; Henna brows with Jodie Burwood; 10 tips for working with a doctor with Sydney facial plastic surgeon, Dr Michael Zacharia; a holistic approach to anti-ageing with beauty therapist and dermo-nutrition expert, Janine Tait; novel anti-ageing ingredient and formulation technology with Ultraceuticals founder, Dr Geoffrey Heber; and an advanced social media bootcamp with Heather Porter.

Beauty Expo Australia will also host the Face2Face Makeup Awards and Nailympia Australia competition, celebrating technical skill and creativity in makeup and nail artistry, respectively.

The trade-only event will be held at the International Convention Centre Sydney (ICC) on the Setpember 8-9 weekend.

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