Salon skincare brand DNA Renewal have revamped their packaging, with a sleek new design aimed at making the products easier to identify.
Renowned for their iconic test tube packaging, salon skincare brand DNA Renewal have given their packaging a makeover to make the products more easily identifiable than ever before.
The brand have just released new fully coloured, sleek tubes with a soft-touch coating which allow customers to find their favourite products at a quick glance.
“Our new cartons are more eco-friendly, less bulky and easier to transport,” says DNA Renewal brand manager, Erin Moy.
“We also found that our customers remembered their favourite products by colour, so by introducing fully coloured tubes, they can now identify what they want easier, rather than looking for a small strip of colour for reference.”
Created by world-renowned dermatologist Dr. Ronald Moy, DNA Renewal’s scientifically sound formula has led it to become one of the most widely renowned anti-aging skincare lines in Australia.
But Moy admits while the brand has been going strong, they’re not likely to rest on their laurels any time soon.
“We kept our test tube packaging because the DNA Renewal line and our formulas are based in scientific research, and we feel our look should reflect that. That being said, we understand the tubes are non-traditional in that they don’t stand on their own, so we introduced a full colour coating with a soft-touch feel to help the tube stay flat on a surface.”
The brand’s all new packaging is currently being rolled out, Australia wide.